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How much is the Aussie brand worth?
This is just one instance of an American company trying to cash in on the good name Australia and its people have within the US. And it sucks. As an Australian, I’m really disgusted by Procter &...
View ArticleResonance, Not Reach
Creating a brand LoveMark in the 21st century has never been easier. Yet, the concept seems to be alien to so many companies. Many brands think they’ve got a loyal following. But what they really have...
View ArticleBuilding a Strategic Promotional Plan
A goal is a dream until you make a plan. And the plan needs to be strategic otherwise it won’t work. A strategy is a direction – a way of heading. This is not something that already has the tactics in...
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Personal brands and the Unique Selling Proposition
After the Creative Revolution in the 1960s, advertisers began to try to find communications that gave people a reason to buy their product. That developed into the Unique Selling Proposition or USP –...
View ArticleThe three steps to being influential in social media
To be influential in social media takes effort. It doesn’t just happen. You can’t buy it. It’s not advertising. So if that’s what it’s not, how can organizations and people get to be really...
View ArticleNestleFamily, breastfeeding and social media
I have a great amount of data from the recent NestleFamily twitterstorm. Luckily, I was able to see the storm coming. As a few of the attendees began tweeting about meeting up a few days prior to the...
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Glade's sweet smell of good social media PR with Edelman
This week I was happily invited to join some other Colorado-based bloggers for a few adult snacks, refreshments and the opportunity to build a basket of goodies to take home. It was a great evening,...
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